What data analysis and desk research is
Data analysis and desk research involves the use of existing secondary data. Official statistics. Public reports. Commercial databases. International trade data. Data analysis and desk research provides a macro picture of the market.
Data analysis and desk research includes price analysis in online stores. It includes monitoring competitors' offers. It includes market volume analysis. It includes calculating per capita consumption. Data analysis and desk research is the foundation for solid strategies.
When data analysis and desk research is needed
Data analysis and desk research is needed before entering a new market. Before launching a product. Before major investments. When you need quick and well-founded estimates. Data analysis and desk research reduces strategic risk.
It is needed when you want to understand the real size of the market. When you want to estimate export potential. When you want to analyse the evolution of imports and exports. Data analysis and desk research provides clarity before the decision.
The types of analysis we carry out
Analysis of existing statistics and reports
Data analysis and desk research includes the interpretation of national and international statistics. We analyse data on population, income, consumption and trade. We correlate different sources to obtain a coherent picture. Data analysis and desk research identifies trends and developments.
International trade analysis
Data analysis and desk research evaluates import and export flows. We identify the main supplier countries. We analyse the dynamics in value and volume. We calculate growth potential. Data analysis and desk research provides the basis for internationalisation strategies.
Market volume and per capita consumption
Data analysis and desk research makes it possible to estimate total market volume. We calculate per capita consumption. We estimate product penetration rates. We model growth scenarios. Data analysis and desk research turns raw data into strategic estimates.
Price and online positioning analysis
Data analysis and desk research includes price monitoring in online stores. We compare price levels. We identify differences between channels. We analyse promotional strategies. Data analysis and desk research supports pricing decisions.
Internal database and Big Data analysis
Data analysis and desk research uses large databases. We analyse historical sales. We analyse the consumer profile in the CRM. We segment customers by behaviour. Data analysis and desk research is also carried out through Big Data processing.
We use Python for advanced analysis. We apply statistical and predictive models. We clean and structure large data sets. Data analysis and desk research makes it possible to identify hidden patterns.
The methodology used in data analysis and desk research
Data analysis and desk research begins with a clear definition of the objective. We identify the relevant sources. We verify data quality. We apply aggregation and normalisation methods. Data analysis and desk research involves validation and triangulation.
- Data analysis and desk research through the integration of multiple sources
- Data analysis and desk research through statistical modelling and forecasting
- Data analysis and desk research through behavioural segmentation
- Data analysis and desk research for macro and micro estimates
What the client receives
The client receives clear estimates. Charts and explanatory models. Development scenarios. Data analysis and desk research provides applicable conclusions.
The client receives a macro view of the market. Identified opportunities. Strategic recommendations. Data analysis and desk research thus becomes the foundation for informed decisions.