Independent research agency · ESOMAR standards office@perspicuus.mdROEN
Home/Services/Quantitative Research

Quantitative Research

Quantitative research means clear figures. It means measurement. It means structure. Through quantitative research you obtain concrete data about the market, consumers and behaviours. Quantitative research turns opinions into measurable indicators.

When quantitative research is needed

Quantitative research is essential when decisions must be based on volume. When you want to know how large a market is. When you want to measure brand awareness. When you need to estimate market share or purchase intention. Quantitative research gives precise answers to clear questions.

The problems that quantitative research solves

Without quantitative research, decisions rest on impressions. Budgets are set without real estimates. Product launches go ahead without validation. Campaigns are evaluated superficially. Quantitative research reduces uncertainty and investment risk.

Quantitative research allows segments to be compared. It allows trends to be identified. It allows performance to be measured over time. Quantitative research creates the basis for strategic planning.

The types of questions quantitative research answers

Quantitative research answers questions such as: How much? How many? What percentage? How often? How well known is the brand? What percentage of customers would recommend the product? What is the level of satisfaction?

  • Quantitative research measures awareness and market share
  • Quantitative research evaluates satisfaction and loyalty
  • Quantitative research estimates sales potential
  • Quantitative research compares performance across segments

Techniques used in quantitative research

Quantitative research uses face-to-face CAPI surveys. It uses CATI telephone interviews. It uses CAWI online questionnaires. We apply representative samples. We analyse the data through statistical methods and modelling.

Quantitative research is so named because it is based on quantity. It is based on large volumes of respondents. It is based on measurable and comparable data. Quantitative research delivers replicable and verifiable results.

At Perspicuus, quantitative research is integrated with strategic interpretation. We do not deliver only tables. We translate figures into clear conclusions. Quantitative research thus becomes a real decision-making tool.