Perspicuus is an independent research agency that brings clarity to the market through accurate data.
Market volume and consumption trends, customer structure and segmentation, market share and consumer behaviour.
02Opinions and habits measured on representative samples: satisfaction, brand awareness, purchase intention.
03Consumer motivations and perceptions, explored in depth to complement quantitative studies.
04Socio-political perceptions, voting intentions and reactions to public policy, for government institutions, NGOs and the media.
05Evaluation of service quality and the shopping experience, with reporting on performance and compliance with standards.
06Official statistics, published studies and online behaviour, analysed with econometric models.
Face-to-face tablet interviews and computer-assisted telephone surveys, for large samples.
DetailsWeb surveys on local and international panels, for fast or segmented studies.
DetailsModerated group discussions and individual interviews for qualitative insights.
DetailsProduct testing, advertising analysis (reach, memorability), accompanied shopping.
DetailsCareful training of field interviewers, strict quality control through on-site and telephone checks, modern equipment and a complete data collection system. At every stage, we follow international ESOMAR standards.